The 2018 Kinetic US-2-UK Study Tour

By Laura Lafferty

In any industry, it is important to periodically take time to network with industry colleagues, share insights and ideas and gain new perspectives to keep your business moving forward. In October 2018, Kinetic organized an experience for our customers to accomplish these very goals by way of a Study Tour in the United Kingdom, connecting conference and events professionals from the United States with three UK universities. 

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Is Repeat Business Always Good Business For University Conferencing Departments?

By Laura Lafferty

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now) 

Based on our own research, repeat business bookings for summer conferences typically range between 70-80% from year to year. With many conference departments operating as self-sustaining, that figure represents a significant amount of annual revenue on which the department is dependent. Therefore, it is paramount to monitor rebooking activity year on year.

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How Conferencing Departments Can Retain Customers and Influence Change

By Laura Lafferty

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now) 

We all know that conference operations play a large role in both helping to fund the academic programme of a university and, importantly, introducing potential new students to the institution. We also know that they are all looking at ways to increase revenue. Raising rates and offering new services are the most common means of increasing the bottom line, but perhaps not the most effective.

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How Conferencing Departments Can Easily Recover Lost Opportunities

By Laura Lafferty

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now) 

Increasing Conferencing Revenue

Most conference operations are looking for ways to increase their revenue. Offering new services, or raising rates tend to be the most common means of growing the bottom line. However, there is one activity everyone should be doing that can positively affect revenue streams: inquiry tracking. There are a surprising number of conference operations who do not track incoming inquiries or sales leads. 

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Trade Show Tips and To Dos: Part 2 - The During and After

By Suzanne Delap

In our last post, we looked at what should be happening before you attend your next trade show. Now, let’s look at what you should focus on during and after the show.

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Trade Show Tips and To Dos: Part 1 - The Before

By Suzanne Delap

It’s that time of year. Time to gear up for trade shows. Some of the best time to showcase who you are and what you can offer.

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Let the Numbers Justify Your Purchase

By Suzanne Delap

Let's face it. Many times, those of us in conference services find ourselves fighting for any number of items: additional staff, software, access to buildings, the right to exist on campus.  

There is a way to make your case in an effective way, but what are some tools you can use to justify your purchases?

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11 Questions to Ask When Purchasing Software

By Suzanne Delap

A software purchase is a big decision. And when it comes to finding one to handle all the pieces of event management, it can become even more complicated.

Looking beyond the priorities and features specific to the system, here are 11 questions to consider when making a new software purchase.

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4 Examples of the Worst Software Advice We've Ever Heard

By Suzanne Delap

Okay, yes we are a software company. It is our job to convince you to buy our products.

Now that we got that out of the way, we can focus on the fact that we still hear bad software advice. And we have heard some big ones. As you brew your cup of coffee, let's take a look at what made the top of our list.

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4 Benefits Behind Offering a One Stop Shop Experience

By Suzanne Delap

Imagine you have been tasked with planning a conference for an organization for which you volunteer. 

The committee looks at you and naturally, with your conference management experience, want you to handle arranging all the logistics. First, you have to find a venue. You start making phone calls to various venues to find out if they have availability. 

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