There is a lot out there about the relationship between a business and its clients. No surprise as it is an important topic; a business is not a business without its clients.
Building these relationships is critical and imperative. They take time, conversation, and honesty.
But the relationship a business offers is more than just its relationship with its clients. It is also the community it supports for and among its clients.
Why does this matter?
You put a lot of time and energy into finding the perfect vendor to use. In some cases, it is a big purchase and requires implementation and reorganization of business processes. With as much time as you put into these decisions and purchases, there should be assurance the supporting company is behind you and is invested in your success.
Still not seeing the benefits? No worries. We have listed a few reasons for you.
A client is more than a “client”: Businesses providing a community for their clients are looking for more than just adding to a budget line. They are invested in your success, working to help you increase your understanding of the product and your return on your investment. They want to partner with you to ensure success for your venue.
Clients help develop better products: A company providing time and opportunities for user networking illustrate a business open to the honest feedback from its client base, the good, the bad, and the ugly. It presents a business striving to make a better product or create new functionality based on the needs of its client base, not the needs of the business.
Communication is the word of the day: Long-lasting relationships cannot grow or strive if honesty is not a priority. A business willing to provide communication is one working to be transparent with their clients. They share information and updates with their clients and welcome feedback; communication is key to them.
Your access to knowledge and support increases: With a user community, you suddenly increase the access you have to best practices and resources. Through networking with peer users, you now have many-to-many answers for ideas and best practices supported by a company who understands that sometimes the best idea doesn’t necessarily come from them.
If you are searching for a product requiring time to learn or is imperative to daily business operations, a company supporting a client community reflects a business invested in your venue.