Laura Lafferty


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Your "Cliff Notes" Guide to the Cloud, Cloud computing, and SaaS

By Laura Lafferty

The term “Cloud” is everywhere these days. Does it mean a web-based product, hosting, or a storage system?

Yes, it does.

The word “Cloud” refers to the Internet. It can mean anything from server hosting, browser-based applications, cloud storage, or file sharing. Which isn’t very helpful when trying to figure out what will work best for your operations.

As a layman, it is sometimes difficult to determine which service a vendor is talking about. And even when they do explain it, does it mean what you think?

Well, here is a quick guide to help start the conversation. So kick back while you brew your coffee and take a quick break.

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5 Ways to Make RFPs Work for You

By Laura Lafferty

We seem to have a love/hate relationship with quotes, or requests for proposals (RFPs); their value has often been debated. Best practices and new trends, such as how do you showcase your venue while meeting the planner’s need for concise reporting, are always a hot topic. 

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The Perfect Pricing Structure... Does it only exist in fairy tales?

By Laura Lafferty

At this year's ACCED-I conference, several conference center directors spoke about their journey with evaluating and setting rates for their conference departments. 

Following along from a recent post of ours on complete meeting packages, we asked one of the directors to share her story and tips as her department went through the process.

Suzanne Shaw with Yale Conference and Events (YC&E) is our guest blogger. She has shared the process YC&E recently went through to organize and re-evaluate their pricing structure for conferences and events.

Grab your cup of Joe and read on for her tips.

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3 Reasons to Rethink that Homegrown System

By Laura Lafferty

What does your software landscape look like? Are there paths going all over the place? Or a tree with many entwined branches?

The question becomes how to simplify and unravel the knotted mess. With multiple systems being used for one department, a homegrown system might seem like the way to go. And it is easy to understand why.

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3 Steps to Help Streamline Invoicing in Conference and Event Services

By Laura Lafferty


During the annual ACCED-I conference in Portland, OR, we had a survey in our booth. We asked folks which took them longer: creating a rooming list, generating a final invoice, creating a complete BEO, or brewing a cup of coffee?

The winner? Generating a final invoice, by a large margin.

Why is this?

While you drink that cup of coffee, let’s talk about invoicing and highlighting areas you are probably seeing lost revenue and a lack of accountability. Or download our worksheet to start your self assessment now.
Download Our Worksheet

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7 Steps to Help ID if CMPs are a Right Fit for You

By Laura Lafferty


Does this sound familiar?

What is the price for X? Does that price include Y and Z? Well... it depends on if you do A, B, or C.

Do you not have a package rate? Oh sure! We take the total cost of all items you reserve and divide it by the number of people you expect.

Say what? So what if my final count is lower? Or higher? How is that a package rate?

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Screen Shots No More - Record Your Steps

By Laura Lafferty

Here at Kinetic Software, we are always on the look out for a feature that makes life easier. With support calls, seeing the steps a client takes helps determine the exact nature of the issue.

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Are You Millennial-Savvy? What does really it matter?

By Laura Lafferty

Did you know the purchasing power of Millennials is estimated to be $200 billion per year?

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Would you recognize these 5 Conference Management Productivity Eaters?

By Laura Lafferty

Albert Einstein said the definition of insanity is doing the same thing over and over again and expecting different results.

Yet, many of us in the event planning and conference management industry do this very thing. We find ourselves working harder, entering information twice, and missing out on opportunities.

Don't believe me? Let’s break it down into 5 areas where you are probably losing productivity.

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User Communities Add Strength to Product Purchases

By Laura Lafferty

There is a lot out there about the relationship between a business and its clients. No surprise as it is an important topic; a business is not a business without its clients.

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